Online Publishing Opens Doorways of Opportunity

Words written for distribution and consumption in cyberspace are almost instantly available at the touch of a button, unlike physical books which require more physical movement and activity plus time to access, such as driving to a library, looking for a book in a stack of other books, and holding and carrying the book.

Online publishing is a very different medium than printing publishing, and although it's been around for about a decade, it has not replaced print publishing or made it obsolete. It is challenging print publishing though, especially in the arenas of educational textbooks and marketing and advertising. Computers are almost required for schoolwork now, even in grade schools. The costs of moving to online or e-texts for education are being given serious consideration and we may soon see the end of the forty-pound backpack full of heavy books.

Online marketing and advertising grinds out almost infinitesimal e-content, saving money on paper, television, and other forms of advertising and getting in front of many eyes per second. Online publishing is developing in innovative and interesting ways daily, interactive communities, virtual business, average and professional people blogging, webcasting, podcasting, and video casting, among many other mediums of communication. The possibilities are staggering.

There are many benefits and advantages of online publishing, which are challenging almost every kind of print media. The wide, almost instantaneous, easy, and cost-effective distribution of materials, faster results, and possibility for interactivity with e-publishing is hard to match with printed materials.

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