The NEW Rules of Marketing & PR

My copy of this book is flagged with sticky notes. There are at least a dozen techniques I plan to implement in my own marketing. In fact, this book seriously opens the eyes of businesses relying solely on traditional marketing methods.

Coming from a traditional ad agency background, over the past several years, I've had a learning curve when it comes to, what has been called, unconventional marketing methods. I've embraced the trends and know how important it is to continually stay up to date on the ever-evolving, online marketing methods available. I'm also quite certain many ad agencies who haven't embraced online marketing, won't want you to read this book. This is simply because the return on investment for online marketing, when executed properly can far outweigh the ROI of traditional media for a much smaller budget.

Gone are the days where a pretty brochure website is all the online presence needed to succeed.

David Meerman Scott skillfully illustrates this, beginning with demonstrating how the Web has changed marketing and public relations rules. According to him, before the Web, businesses had two main choices to attract clients.

1) Purchasing expensive adverting

2) Getting third-party exposure from the media

The Web changed this and savvy marketers know this medium is one of the most effective ways to develop direct relationships with consumers. Consumers who get to know and trust you and eventually choose to do business with you.

This book is perfect for businesses who want to leverage online presence to succeed. Tips, techniques and the new rules of marketing and public relations are shared in relationship to including online marketing in your overall plan to reach buyers directly.

You'll specifically learn:

· How blogs help you and others share your story online to gain more exposure

· Why news releases have evolved to work more effectively on the Web

· About online forums, communities and Wikis

· How Web content influences buying decisions

· Tips on creating an effective online media room

· Podcasting and viral video strategies that work

· The importance of social networking sites

This is just the tip of iceberg when it comes to the valuable information shared in the book. If you want your business to succeed online, it's important to educate yourself on the new rules of marketing and PR. You can get started today by grabbing a copy of this book.

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