5 Steps to Banner Design Success

With the advent of digital printing, what you can do with vinyl banners has greatly expanded. No longer are you locked into text only phrases like "For Sale" or "Grand Opening." Now, anything you can imagine, you can put on a banner.

Just what makes a good banner? There are five key elements that go into the overall design of a banner.

1. Material
2. Size
3. Fonts
4. Contrast
5. Graphics

Part 1 -- Material

Banner material falls into one of three (3) general categories; lightweight, standard and heavyweight. Lightweight banners are generally 10 ounces and are great for indoors and short-term outdoor use. These are great for birthday parties, office celebrations and the like. This banner will not be outdoor durable over any length of time.

Standard weight banners are generally around 13 ounces and are perfect for outdoors. They also work really well indoors if you want to reuse them from season to season. For example, if you have an annual spring sale, this weight of banner can be used for many years and will look as good for your 5th annual sale as it did during the first one.

Heavyweight banner is 17 ounce and above. This is really only needed for extreme outdoor conditions and is generally not need for any other purpose. Be wary of a banner printer pushing this weight on you for a normal banner application.

Part 2 -- Size

Bigger is not always better in the world of banners. The size of your banner must be appropriate for the viewing distance and the place it will be installed. We have all seen very tiny banners on the side of a large building that is totally unreadable unless you are standing right next to it. The reverse can be just as bad. Imagine having a 4'x8' banner installed on a 8'x10' wall. A banner should stand out from its surroundings and not be used as wallpaper.

A general rule of thumb is that you need 1" of letter height for each 10' of viewing distance. So if your banner will be viewed from 50' away and you want 3 lines of text, you need 15" just for the lettering not to mention "white space" separating the lines. I use a general rule that you should have the same amount of separation as you have print. In this example, that means a minimum of 30" for a basic banner.

Part 3 -- Fonts

The fonts that you use are critically important. Your font should be readable yet consistent with your brand image. The absolute worst thing you can do is to use a script font and use all capital letters. This is unreadable at any distance. If you want to employ all caps, be sure to use a sans serif font that is clean and readable. Other than that, feel free to be as creative as you want with fonts. There are some amazing ones out there that can greatly enhance your designs.

Part 4 -- Contrast

There are two type of color contrast that we need to look at. The first is font contrast and the second is the contrast between the colors used on the banner and the color of the location the banner will be installed.

black on yellow
white on black
yellow on black
black on white
blue on white
white on blue
blue on yellow

These are really good color combination's to use for your fonts/background colors. You want your words to pop off the page and draw the attention of the reader. Using the right combination's of colors can do just that.

The second, and often overlooked, area of concern is the contrast between the background color of your banner and that of the surface you will be mounting it. What is the point of having a banner that is "brick red" and then mount it against a red brick wall? The banner will completely disappear on the wall. The same goes for a "white" banner on a white wall. Again, no pop. The same contrasts that work for letters work for backgrounds as well.

Part 5 -- Graphics

This is where full color banner printing comes into play and that is the implementation of graphics. Gone are the days of only using text on a banner and here are the days of near photo quality graphics. There are so many resources for full color photos and web 2.0 type clipart that any banner printing company can design you a visually stunning banner. Just remember, if you want to include your own pictures, be sure that they are of sufficient pixels for the size you are printing.

Conclusion

It really is simple for a professional banner printing firm to design you a great looking product. Now that you know what to look for, you can more clearly articulate exactly what you want in a banner.

About The Author:
Michael Pingree has been in the sign industry since 1993. His website at http://oregonbannerprinting.com offers a simple online banner design tool to create professional looking full color vinyl banners quickly and easily from the convenience of your computer. Be sure to check out our options for banner printing and our wide selection of banner displays

Article Source: http://EzineArticles.com/?expert=Michael_Pingree

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Custom Banner Printing For Your Business

Advertising is the most important and the most integral part of trade and marketing in such a competitive world of business. So as to spread awareness among people for a particular product launch or some special event that has to take place, advertisement serve as a perfect mode of conveying information. The best part about advertising is that the ads can be customized in our ways. They give a huge flexibility in designing the content. There are various ways in which an advertisement can be brought up to the masses; it could be by banner printings or by advertising signs and banners.

While walking in a market place we do come across huge hoardings and banners of new product launches or some important events. These are the best ways in which information is given at a larger scale. There are basically two types of banners, one is the vinyl banner and the other is the custom printing banner. Both of them are used widely in marketing field by companies and individuals. The vinyl banners are made up of poly vinyl chloride, commonly known as PVC. They are durable and tough so as to withstand the harsh whether. They are printed out in an inkjet printer by using a semi-solvent ink. This ink is preferred basically as it is fade resistant. Vinyl banners are cheaper and can be produced in shorter time duration.

The custom printing banners are the ones that can be customized as per the need. They are in wide use these days as they can be put anywhere and every where regardless of the surface texture. Hence they are more flexible but not fragile. They are made tough by incorporating various types of fabrics and adhesives. The size of banners could be smaller or larger depending upon the content of the advertisement.

The advertising banners and signs are another interesting ways of spreading information. People get attracted to them more easily because they are very colorful and add glamour to the printed advertisements. They are usually printed in large fonts so as to make them understandable to people. These banner advertisements are smaller in comparison to vinyl or custom banners.

Advertising signs are the miniatures of advertisements and are generally meant for conveying short messages. These are printed in bright colors so as to attract people from a distance and also to make sure that they are visible at night.

Find more information about custom banner printing, digital banner printing, signs and banners, vinyl banner printing, business advertising signs, banner stands and portable display stands for trade shows and exhibits visit our website. Article Source: http://EzineArticles.com/?expert=Amaan_Goyal

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The Advantage of Banner Print Advertising

Many people are put off from advertising using banner printing services as they are unsure how they can really benefit from it. It's pretty easy to get your head around it when you think it through, a banner is pretty much the same as a poster, except that its printed on vinyl. They are suitable to be placed outside or indoors.

Banner printing allows you to broadcast your message in a much more condensed format, much similar to what can be achieved when using billboard advertising. As people are so used to seeing and reading this advertising medium, people will actually take the time to look and will easily absorb the information, providing that it is brief and to the point.

Many people will look to have banners printed in addition to posters for the simple reason that there won't be much, if any additional work to perform. In terms of design, the principals will stay the same. The only change will be the material which the finished product is printed on. So simply ask your team of printers to run a few more off on their machines - they'll be glad of the business!

Many people will spend money on banner advertising as it is generally seen as a long term investment. With the material being both durable and flexible, it is going to last a fair amount of time. On top of this, the ink which is used to print can be UV protective, which will mean that it will not fall victim to all kinds of weather damage.

If your Takeaway or Restaurant is in need of Banner Printing, we could be the company for you! We currently offer a free design service by our specialist in-house design team, as well as free delivery (to UK based customers only)

Article Source: http://EzineArticles.com/?expert=John_Sall

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Custom Banner Printing - One of the Best Ways to Be Noticed

Banner printing is one of the most effective ways to get your advertising message across to your customers. Inexpensive and hence, very affordable, banners can be easily customized to meet the marketing requirements of every business or individual in many different ways. Custom banner printing is one of the best ways to get noticed in the business world.

How Banners Can Be Used
Custom banner printing allows for a lot of flexibility and business owners can use the printed banners in many different ways. From advertising a new promotional campaign or a special event to for discount or annual sales, banners are an excellent way to be seen and heard. Following are just some of the ways you can use printed banners:

1. Use of banners as a medium to get your message across to your existing and prospective customers is very popular. Of course, the use of banners to sell products or service is common enough.
2. Custom banners can even be used for sending a special message to your loved one. Try using a banner in an innovative and appealing way to make a marriage proposal!
3. Use banners for identifying your products. This is an especially good way to help customers' located items in large format stores. With the help of banners, any item can be found quickly and easily.
4. Schools, colleges, universities have been using banners for long. They use this method to promote new admissions, upcoming events, sporting championships, and several other things. New students can especially benefit from the use of custom banner printing services used by universities during their first week there.
5. Hollywood uses banners to promote and advertise release of new movies, award ceremonies and much more. Huge banners showcasing Brad Pitt, Angelina Jolie, and other big movie actors are known to attract customers to buy products they promote.

Banners Get You A Lot Of Attention
Yes! Most of the custom banners are large format and colorful. They are designed to be so attractive that people are forced to look at every one of them because of this. Using banners to promote business, services, or special events will ensure you get a LOT of attention. Visually attractive things tend to draw attention and convey the message to the end user very effectively and banners are the perfect way to do this.

Banners by nature are very flexible and can be used on all types of different surfaces. That's why printing companies have several custom banner printing sizes to choose from. So customize them in whatever sizes and shapes you requires. You can use banners vertically, horizontally or even diagonally. Remember, whatever your requirement and expectation from your banners you can simply order accordingly.

Custom Banners Are In Demand
Flashy, attractive, splashy, individually customized, banners come in many different types. Versatile and designed to match individual business needs, custom banner printing is becoming very popular and in demand. Since banners can be made fast and are very practical, these fantastic methods of advertising are suitable for every person's needs or occasions.

For further information, please visit Custom Banner Printing Website Article Source: http://EzineArticles.com/?expert=Hayi_Mansoor

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