Minimizing the Cost of Label Printing

Let's get the facts straight. However people artfully avoid the issue, printing labels are expensive. Shed all the buzzwords telling you it is a "creative investment" or that any cut backs in budget will severely "hamper the image" of the label. Label printing, though a good investment unto itself can be effective and yet still be friendly to any company's budget. So let's dream up a few buzzwords of our own and "creatively minimize" the cost of label printing without having to sacrifice the quality and image of the label. Here are a few tips on how to minimize the cost of label printing.

1. Minimize the number of colors in your label design. This cost cutting technique refers to the use of ink colors when printing. The more colors the label has the more expensive the label printing becomes. Of course the label printing company might persuade you that a full color label is the best way to do label printing. Obviously they will recommend that. It means for business for them. However, by simply cutting your label design to one or two colors can really give you a significant amount of savings. If you have a simple logo or label, then minimizing colors won't be too much of a sacrifice. This can free your money up to invest on other matters.

2. Aim for the smallest possible functional size for your label. Most printing companies would say the bigger the better. Some friendly and wise printers however will say that size doesn't necessarily matter. You can achieve the same amount of impact and recognition with a functionally smaller label than a big one. It is all in the label design. If your label is easily recognized even from afar they you can cut cost and use a smaller size. If you can, use the standard sizes for label printing. Most printing companies offer these sizes because it is the most widely used. They won't even charge extra if you use their standard label sizes.

3. Standardize your different label designs. If you have a several label designs for printing, try to standardize the color and size of their text. This may not be the best creative solution but it is an economical one. Using these standard colors and text sizes will make it easier for the printer to run the labels together. This should save you some money especially on big bulk label printing orders since the printer may only need to change a few things before using the same printing process for a different label.

4. Printing management. In all printing activities, not just in labels, printing more of a same type and design will always cost less when divided on a per unit basis. Play this cost saving rule by printing mass quantities of your label in longer time intervals. The more you order the better. Make sure you have a ready supply for a few months time. Any excess labels in production can be kept for future use. Printing a large amount of labels may have cost you more initially, but down the line you'll be saving money since you won't have to print labels every so often.

5. Using paper labels or other standard materials. If your label won't be exposed to harsh environments like freezing temperatures or high moisture environments, you might want to consider printing the labels in some standard paper or other materials. These kind of materials are relatively affordable and when exposed to normal everyday activities can stand on their own. If your products are on the standard everyday kind of product, then using paper labels can save you a lot of money big time.

Great! Those should cover the basics on how to minimize the cost of label printing. Use these techniques to keep within your budget for your labels. In these hard times, any kind of savings even in the business process is welcome and much needed.

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Charen Smith writes articles about Internet Marketing. She has an extensive knowledge and experience when it comes to business strategies, techniques and business solutions.

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